Your elevator speech: pitch-perfect with practice

How do you deliver a great elevator speech? Practice!

In my worst nightmare, I’m running as hard as I can, but not actually getting anywhere. When I wake up, I’m usually sweating and I feel frustrated, perhaps a little scared, too. This is how I feel when somebody asks me for my elevator speech. I involuntarily react in one of two ways when it […]

The augmented reality of Cloak and Curio

Layar instructions for Cloak and Curio augmented reality AR

** Note to readers – As of May 2013 we’ve unpublished the AR media for this project since we went through a full redesign of the Cloak and Curio website. We will be re-publishing our AR with the updated site information by July 2013. ** Sounds a bit like “cloak and dagger” meets “sci fi,” […]

{Infographic} Opportunity cost of Valentine’s Day chocolate in Canada

It’s the week of the red and pink invasion. Hearts cut from paper doilies, boxes of chocolates, red roses – these are the classic images I conjure at the mention of Valentine’s Day. Depending on your view, V-Day may be a fun time to shower your loved ones with messages of “Be Mine” and “Love […]

Sweet, smooshy baby lips

__ *Muh, muh, muh* Two, beefy cheeks and a wide open mouth plant a wet one right on my forehead as I lay on the playroom floor. “Mama,mama,” he says, whacking me on the head with his chubby little hands. Yes, darling, I’m your mama. At 13.5 months old, my littlest guy has just figured […]

Three social media lessons from “The Gambler”

Playing cards fanned out - 10 of diamonds to Ace of diamonds

  “You got to know when to hold ’em, know when to fold ’em, Know when to walk away and know when to run.” I vividly remember long, family road-trips from Whitby, Ontario down to Chincotegue, Virginia, with my brother and I in the backseat doing our best to imitate KR at the top of […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]