A truth about clarity in marketing and communications

Why is clarity so important?

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences.

But why?

If we’re clear, our message will resonate. Right? Or is this a hopeful, leap-in-logic assumption?

Clarity may seem self-evident, but let’s unpack this principle to see if we can uncover greater awareness and applicability.

Clarity is the quality of being clear, pure, definitive and coherent. When something is clear, you see its truth.

Bring this into the context of crafting a message. When you are writing to an audience, it is not only important to write clearly, have a clear call to action etc. It is fundamentally critical to understand the truth of your message.

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

When you communicate with clarity, you are sharing truthfully. You are giving the gift of truth to people you care to engage with. Flipped around, the more truthful your message, the clearer it will be. Whether or not this resonates will depend on what your audience needs to know and if you are addressing their needs.

When you communicate with clarity, you are sharing truthfully. You are giving the gift of truth to people you care to engage with.

Challenge: How would you reshape messages you’ve delivered in the past? How will clarity help you develop future messages?

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Comments

  1. Dorina Belu says:

    Hi Roshan.
    I enjoyed reading your blog on clarity in communications. It’s a valuable discipline that’s difficult to achieve when so many messages are coming at us all the time, fast and furious. As a professional communicator, as well, clarity of message helps me determine the “why” of the message. Why do I need to listen to this message? What’s in it for me? What information do I need to know right now? Clarity gives me the greater awareness of staying focused on my own understanding and knowledge sharing so I can take better and informed actions. If the message isn’t clear, I tap out…move on to something more clear and engaging. Thanks for sharing your thoughts on achieving clarity in communications.
    Dorina

    • Thank you, Dorina!

      I really appreciate you taking the time to comment and add your insights. With your expertise in communications, and the way you approach message development, I know you “get it”. Focus is really key to building the message and ensuring it cuts through the clutter of competing messages for the people who need to receive it.

      Roshan

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