Three social media lessons from “The Gambler”

Playing cards fanned out - 10 of diamonds to Ace of diamonds

  “You got to know when to hold ’em, know when to fold ’em, Know when to walk away and know when to run.” I vividly remember long, family road-trips from Whitby, Ontario down to Chincotegue, Virginia, with my brother and I in the backseat doing our best to imitate KR at the top of […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]

Augmenting my reality in the Waterloo Region

A female face imprinted with technology, looking to a bright future.

*snap, crackle, pop…pop, pop, pop* This is my brain on Felt. Last Friday, I found myself in artsy/techie heaven. I will never be able to look at the real world in the same way again thanks to a brain-exploding, idea-popping tour of the Felt Lab at the edge of St. Jacobs, Ontario. Launched in October […]

Avoiding identity crisis in business communications

Paper dolls with speaking bubbles - two dolls are red

I had an “a-ha” moment this past weekend – my 2.5 year old daughter has her own story! It’s not the story I tell about her (even though it’s cute), or the story that I would like to write about her life (as controlling as I can be). It is her own perspective, and it’s […]

Embracing my inner “Geekess”

Hands with technology puzzle

Geekess, geek-diva…a contradiction in terms? Nope, just a new way of looking at the intelligent, inspiring women of Canada’s tech sector. Perhaps it’s because of my tenure in an arts-based career, or because my math/science education seems like a long (intentionally) forgotten aspect of my life…but I realized recently that I really haven’t been paying […]

5 blog posts that I’d like to write in 2013

finish what you started - motivational slogan in vintage wood letterpress printing blocks, isolated on white

I don’t make resolutions. Am I goal-oriented in general? Yes. Do I like planning and structure? Sure do. However, when it comes to making resolutions at the start of a year, it’s just not something that I give credence to. I simply don’t think the act of making resolutions is effective in actually changing how […]

Standard English, please.

I’ve been reading a lot of articles lately about what not to do when it comes to business communications. PR News even posted a list of words that repel reporters and, I have to admit, I silently cheered as I went through the words they cited as repellent. I’m sure we’ve all resorted to some of […]

Word count vs. words that count

Businessman smoking cigar at desk

Spoiler alert: compelling content wins in the end. You still with me? See, It’s true! When you start reading something potentially interesting, you aren’t necessarily going to be worried about length. I’m willing to bet that a fresh voice, a salient topic and clear writing will keep you hooked beyond the first couple of paragraphs…or […]

The {one and only} golden rule of communications?

Print screen image of a Google search for "the golden rule" of business communications

With the recent launch of Hot Quill, and a brand new year fast approaching, I feel like I’m sitting in front of a clean slate and I figure a back-to-communications-basics blog post is in order. What better topic to write about than “the golden rule” of business communications, right? I started doing some research to […]

From cubicle to “couch”

I’ve imagined this day a bunch of times and it usually involved a lot of fist-pumping and high-fiving. But today I’m feeling excitement as well as melancholy, with a good dose of end-of-the-year nostalgia. After eight and a half years of working for a large Canadian insurer, with the past year spent on maternity leave, […]