5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]

5 blog posts that I’d like to write in 2013

finish what you started - motivational slogan in vintage wood letterpress printing blocks, isolated on white

I don’t make resolutions. Am I goal-oriented in general? Yes. Do I like planning and structure? Sure do. However, when it comes to making resolutions at the start of a year, it’s just not something that I give credence to. I simply don’t think the act of making resolutions is effective in actually changing how […]

The {one and only} golden rule of communications?

Print screen image of a Google search for "the golden rule" of business communications

With the recent launch of Hot Quill, and a brand new year fast approaching, I feel like I’m sitting in front of a clean slate and I figure a back-to-communications-basics blog post is in order. What better topic to write about than “the golden rule” of business communications, right? I started doing some research to […]