Three attributes of a successful content creator

Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]

The value of self-esteem in the creative process

The value of self esteem - To change the status quo, seek to understand

What’s the difference between having the skill and confidence to create brilliant work versus placing emphasis on our own ideas and our own ways? Self-esteem In Maslow’s hierarchy of needs, we see the importance of self-esteem in that it directly supports self-actualization which is critical to creative pursuits. In creative work, strong contributors often bring […]

How to create an editorial schedule that delivers value: 5 things to keep in mind

How to create an editorial schedule that delivers value: 5 things to keep in mind

The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]

Experience communications: Before the story is told

A team of people white water rafting

No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]

A truth about clarity in marketing and communications

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?

Are you looking for content in all the right places?

Are you looking for content in all the right places?" Blog post by Roshan James, Hot Quill Communications

All over the world, people are celebrating the end of one year and welcoming the crisp, clean slate of 2014. I can appreciate the simplicity and fresh feeling of a new start as much as the next person, but it can cause a certain heart-fluttering panic when we’re talking about clean slates, blank pages and […]

Choosing happy

Choosing happy, blog post by Roshan James

On a cool October day in 2012, I made a choice to follow an inkling of an idea. I can’t say it was a big dream, or that I even had a clear picture of what I was aiming for. It was the kind of now-or-never moment when a single step in a new direction […]

The give and take of “No”

The give and take of "No" - Quill and Curio blog

“No” is a healthy part of our vocabulary. It helps to define boundaries, set expectations, and protect a person from unsolicited words or actions. “No” is often heard around our house to help the kids understand what is and isn’t acceptable. “No, Norah, you shouldn’t do headstands on the couch,” or “No, Theo, please don’t […]

Showing up

I really love my drive to work and my morning ritual of puttering along country roads to my closest Starbucks drive-thru on the periphery of Waterloo – venti, dark roast, three sugars. It’s not the healthiest breakfast (fitness friends, was that a sigh of judgment?), but this is a pick-me-up as I start my day […]

I’m still a girl

“And she’ll promise you more Than the Garden of Eden Then she’ll carelessly cut you And laugh while you’re bleedin’ But she’ll bring out the best And the worst you can be Blame it all on yourself Cause she’s always a woman to me.” ~ Billy Joel I’m a mom, wife and professional with a […]