My first podcast about experience communications…and the backstory

Experience communications, business storytelling, a new way to look at storytelling in communications

I was ecstatic when Donna Papacosta invited me for an interview on her Trafcom News Podcast program. Donna and I met on LinkedIn after I shared about Experience communications in an IABC group discussion. Here’s the link to Trafcom News Podcast 115: A new way to look at storytelling. You can also download the podcast […]

Your elevator speech: pitch-perfect with practice

How do you deliver a great elevator speech? Practice!

In my worst nightmare, I’m running as hard as I can, but not actually getting anywhere. When I wake up, I’m usually sweating and I feel frustrated, perhaps a little scared, too. This is how I feel when somebody asks me for my elevator speech. I involuntarily react in one of two ways when it […]

The augmented reality of Cloak and Curio

Layar instructions for Cloak and Curio augmented reality AR

** Note to readers – As of May 2013 we’ve unpublished the AR media for this project since we went through a full redesign of the Cloak and Curio website. We will be re-publishing our AR with the updated site information by July 2013. ** Sounds a bit like “cloak and dagger” meets “sci fi,” […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]

Augmenting my reality in the Waterloo Region

A female face imprinted with technology, looking to a bright future.

*snap, crackle, pop…pop, pop, pop* This is my brain on Felt. Last Friday, I found myself in artsy/techie heaven. I will never be able to look at the real world in the same way again thanks to a brain-exploding, idea-popping tour of the Felt Lab at the edge of St. Jacobs, Ontario. Launched in October […]

Avoiding identity crisis in business communications

Paper dolls with speaking bubbles - two dolls are red

I had an “a-ha” moment this past weekend – my 2.5 year old daughter has her own story! It’s not the story I tell about her (even though it’s cute), or the story that I would like to write about her life (as controlling as I can be). It is her own perspective, and it’s […]

Embracing my inner “Geekess”

Hands with technology puzzle

Geekess, geek-diva…a contradiction in terms? Nope, just a new way of looking at the intelligent, inspiring women of Canada’s tech sector. Perhaps it’s because of my tenure in an arts-based career, or because my math/science education seems like a long (intentionally) forgotten aspect of my life…but I realized recently that I really haven’t been paying […]

Standard English, please.

I’ve been reading a lot of articles lately about what not to do when it comes to business communications. PR News even posted a list of words that repel reporters and, I have to admit, I silently cheered as I went through the words they cited as repellent. I’m sure we’ve all resorted to some of […]

Word count vs. words that count

Businessman smoking cigar at desk

Spoiler alert: compelling content wins in the end. You still with me? See, It’s true! When you start reading something potentially interesting, you aren’t necessarily going to be worried about length. I’m willing to bet that a fresh voice, a salient topic and clear writing will keep you hooked beyond the first couple of paragraphs…or […]

The {one and only} golden rule of communications?

Print screen image of a Google search for "the golden rule" of business communications

With the recent launch of Hot Quill, and a brand new year fast approaching, I feel like I’m sitting in front of a clean slate and I figure a back-to-communications-basics blog post is in order. What better topic to write about than “the golden rule” of business communications, right? I started doing some research to […]