Three attributes of a successful content creator

Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]

How to create an editorial schedule that delivers value: 5 things to keep in mind

How to create an editorial schedule that delivers value: 5 things to keep in mind

The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]

A truth about clarity in marketing and communications

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?

Are you looking for content in all the right places?

Are you looking for content in all the right places?" Blog post by Roshan James, Hot Quill Communications

All over the world, people are celebrating the end of one year and welcoming the crisp, clean slate of 2014. I can appreciate the simplicity and fresh feeling of a new start as much as the next person, but it can cause a certain heart-fluttering panic when we’re talking about clean slates, blank pages and […]

Three social media lessons from “The Gambler”

Playing cards fanned out - 10 of diamonds to Ace of diamonds

  “You got to know when to hold ’em, know when to fold ’em, Know when to walk away and know when to run.” I vividly remember long, family road-trips from Whitby, Ontario down to Chincotegue, Virginia, with my brother and I in the backseat doing our best to imitate KR at the top of […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]