Three attributes of a successful content creator

Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]

How to create an editorial schedule that delivers value: 5 things to keep in mind

How to create an editorial schedule that delivers value: 5 things to keep in mind

The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]

A truth about clarity in marketing and communications

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?