How to create an editorial schedule that delivers value: 5 things to keep in mind

How to create an editorial schedule that delivers value: 5 things to keep in mind

The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]

Word count vs. words that count

Businessman smoking cigar at desk

Spoiler alert: compelling content wins in the end. You still with me? See, It’s true! When you start reading something potentially interesting, you aren’t necessarily going to be worried about length. I’m willing to bet that a fresh voice, a salient topic and clear writing will keep you hooked beyond the first couple of paragraphs…or […]