Three attributes of a successful content creator

Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]

The value of self-esteem in the creative process

The value of self esteem - To change the status quo, seek to understand

What’s the difference between having the skill and confidence to create brilliant work versus placing emphasis on our own ideas and our own ways? Self-esteem In Maslow’s hierarchy of needs, we see the importance of self-esteem in that it directly supports self-actualization which is critical to creative pursuits. In creative work, strong contributors often bring […]

How to create an editorial schedule that delivers value: 5 things to keep in mind

How to create an editorial schedule that delivers value: 5 things to keep in mind

The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]

Experience communications: Before the story is told

A team of people white water rafting

No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]

A truth about clarity in marketing and communications

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?

Are you looking for content in all the right places?

Are you looking for content in all the right places?" Blog post by Roshan James, Hot Quill Communications

All over the world, people are celebrating the end of one year and welcoming the crisp, clean slate of 2014. I can appreciate the simplicity and fresh feeling of a new start as much as the next person, but it can cause a certain heart-fluttering panic when we’re talking about clean slates, blank pages and […]

Turn off your marketing, or they’ll do it for you

Turn off your marketing, or they’ll do it for you

Across all the business articles and blogs I read last week, I started noticing a crescendo of comments about shifts in online behaviour. A lot of it had to do with people being too busy to read and retain all the information coming at us. Some of it also had to do with businesses manically […]

My first podcast about experience communications…and the backstory

Experience communications, business storytelling, a new way to look at storytelling in communications

I was ecstatic when Donna Papacosta invited me for an interview on her Trafcom News Podcast program. Donna and I met on LinkedIn after I shared about Experience communications in an IABC group discussion. Here’s the link to Trafcom News Podcast 115: A new way to look at storytelling. You can also download the podcast […]

Your elevator speech: pitch-perfect with practice

How do you deliver a great elevator speech? Practice!

In my worst nightmare, I’m running as hard as I can, but not actually getting anywhere. When I wake up, I’m usually sweating and I feel frustrated, perhaps a little scared, too. This is how I feel when somebody asks me for my elevator speech. I involuntarily react in one of two ways when it […]

The augmented reality of Cloak and Curio

Layar instructions for Cloak and Curio augmented reality AR

** Note to readers – As of May 2013 we’ve unpublished the AR media for this project since we went through a full redesign of the Cloak and Curio website. We will be re-publishing our AR with the updated site information by July 2013. ** Sounds a bit like “cloak and dagger” meets “sci fi,” […]