{Infographic} Opportunity cost of Valentine’s Day chocolate in Canada

It’s the week of the red and pink invasion. Hearts cut from paper doilies, boxes of chocolates, red roses – these are the classic images I conjure at the mention of Valentine’s Day. Depending on your view, V-Day may be a fun time to shower your loved ones with messages of “Be Mine” and “Love […]

Three social media lessons from “The Gambler”

Playing cards fanned out - 10 of diamonds to Ace of diamonds

  “You got to know when to hold ’em, know when to fold ’em, Know when to walk away and know when to run.” I vividly remember long, family road-trips from Whitby, Ontario down to Chincotegue, Virginia, with my brother and I in the backseat doing our best to imitate KR at the top of […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]

Augmenting my reality in the Waterloo Region

A female face imprinted with technology, looking to a bright future.

*snap, crackle, pop…pop, pop, pop* This is my brain on Felt. Last Friday, I found myself in artsy/techie heaven. I will never be able to look at the real world in the same way again thanks to a brain-exploding, idea-popping tour of the Felt Lab at the edge of St. Jacobs, Ontario. Launched in October […]

Avoiding identity crisis in business communications

Paper dolls with speaking bubbles - two dolls are red

I had an “a-ha” moment this past weekend – my 2.5 year old daughter has her own story! It’s not the story I tell about her (even though it’s cute), or the story that I would like to write about her life (as controlling as I can be). It is her own perspective, and it’s […]

Standard English, please.

I’ve been reading a lot of articles lately about what not to do when it comes to business communications. PR News even posted a list of words that repel reporters and, I have to admit, I silently cheered as I went through the words they cited as repellent. I’m sure we’ve all resorted to some of […]

Word count vs. words that count

Businessman smoking cigar at desk

Spoiler alert: compelling content wins in the end. You still with me? See, It’s true! When you start reading something potentially interesting, you aren’t necessarily going to be worried about length. I’m willing to bet that a fresh voice, a salient topic and clear writing will keep you hooked beyond the first couple of paragraphs…or […]

The {one and only} golden rule of communications?

Print screen image of a Google search for "the golden rule" of business communications

With the recent launch of Hot Quill, and a brand new year fast approaching, I feel like I’m sitting in front of a clean slate and I figure a back-to-communications-basics blog post is in order. What better topic to write about than “the golden rule” of business communications, right? I started doing some research to […]

From cubicle to “couch”

I’ve imagined this day a bunch of times and it usually involved a lot of fist-pumping and high-fiving. But today I’m feeling excitement as well as melancholy, with a good dose of end-of-the-year nostalgia. After eight and a half years of working for a large Canadian insurer, with the past year spent on maternity leave, […]

Social-media-marketing-induced multiple personality disorder

I just finished updating Cloak and Curio with more gently used children’s clothing. Blearily I stare at the clock and realize that I have just enough time to post a quick business message on Facebook and Twitter before clocking out for the night. So, I shoot off my chipper missives about updates to the store […]