Experience communications: Before the story is told

A team of people white water rafting

No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]

My first podcast about experience communications…and the backstory

Experience communications, business storytelling, a new way to look at storytelling in communications

I was ecstatic when Donna Papacosta invited me for an interview on her Trafcom News Podcast program. Donna and I met on LinkedIn after I shared about Experience communications in an IABC group discussion. Here’s the link to Trafcom News Podcast 115: A new way to look at storytelling. You can also download the podcast […]

Avoiding identity crisis in business communications

Paper dolls with speaking bubbles - two dolls are red

I had an “a-ha” moment this past weekend – my 2.5 year old daughter has her own story! It’s not the story I tell about her (even though it’s cute), or the story that I would like to write about her life (as controlling as I can be). It is her own perspective, and it’s […]