Three attributes of a successful content creator

Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]

A truth about clarity in marketing and communications

"It is fundamentally critical to understand the truth of your message." Roshan James, Hot Quill, marketing and communications

As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?