Your elevator speech: pitch-perfect with practice

How do you deliver a great elevator speech? Practice!

In my worst nightmare, I’m running as hard as I can, but not actually getting anywhere. When I wake up, I’m usually sweating and I feel frustrated, perhaps a little scared, too. This is how I feel when somebody asks me for my elevator speech. I involuntarily react in one of two ways when it […]

Three social media lessons from “The Gambler”

Playing cards fanned out - 10 of diamonds to Ace of diamonds

  “You got to know when to hold ’em, know when to fold ’em, Know when to walk away and know when to run.” I vividly remember long, family road-trips from Whitby, Ontario down to Chincotegue, Virginia, with my brother and I in the backseat doing our best to imitate KR at the top of […]

5 keys for unlocking trust in content marketing

Monarch butterfly in a person's open hand, symbolizing trust.

When I was pregnant with my daughter over three years ago, one of the first things I did was look up parenting advice online. Anyone who has gone down this path knows how much information exists to varying degrees of legitimacy. It ranges from pure myth and lore to technical videos on the different kinds […]

Do you have some words to spare?

Send a message of hope and support to the homeless mothers at Marillac Place.

Being a parent is a tough job in so many colourful ways. And it sometimes draws out words that are equally colourful. For instance, when my 2.5 year old daughter decided to run down the street this morning as I was buckling my son into his car seat, I muttered a few choice words. Thankfully, […]

3 tips for protecting your kids and your Holiday decorations from each other

DD in playpen beside Christmas tree

Decorating for Christmas and Hanukkah is one of my favourite things to do out of the whole year. I love stringing up garland, tying bows on just about every candle I own, and blowing the dust off my Nutcracker collection. But Holiday decorating also presents extra hazards for little ones who are crawling or toddling […]

5 {honest} tips for teaching kids about Holiday giving

DD is not sure why DS showed up...ever.

As my 2.5 year old daughter (DD) gets older, it’s really fun to watch her tear through wrapping paper when opening Holiday gifts. Doesn’t matter what’s inside really, could be a pony or a dog biscuit, she’d receive it with the same amount of shrieking and shredding. We celebrate both Hanukkah and Christmas in our […]

5 things not worth doing when setting up a kid’s room

There are lots of things that seem like a good, but are a complete waste of time when it comes to organizing spaces for kids. I have now set up two playrooms, two nurseries and one toddler room. I say this as if it gives me some street cred…but it does!! I have learned a […]