Experience communications: Before the story is told

A team of people white water rafting

No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]

{Infographic} Opportunity cost of Valentine’s Day chocolate in Canada

It’s the week of the red and pink invasion. Hearts cut from paper doilies, boxes of chocolates, red roses – these are the classic images I conjure at the mention of Valentine’s Day. Depending on your view, V-Day may be a fun time to shower your loved ones with messages of “Be Mine” and “Love […]

Avoiding identity crisis in business communications

Paper dolls with speaking bubbles - two dolls are red

I had an “a-ha” moment this past weekend – my 2.5 year old daughter has her own story! It’s not the story I tell about her (even though it’s cute), or the story that I would like to write about her life (as controlling as I can be). It is her own perspective, and it’s […]

Standard English, please.

I’ve been reading a lot of articles lately about what not to do when it comes to business communications. PR News even posted a list of words that repel reporters and, I have to admit, I silently cheered as I went through the words they cited as repellent. I’m sure we’ve all resorted to some of […]

The {one and only} golden rule of communications?

Print screen image of a Google search for "the golden rule" of business communications

With the recent launch of Hot Quill, and a brand new year fast approaching, I feel like I’m sitting in front of a clean slate and I figure a back-to-communications-basics blog post is in order. What better topic to write about than “the golden rule” of business communications, right? I started doing some research to […]

From cubicle to “couch”

I’ve imagined this day a bunch of times and it usually involved a lot of fist-pumping and high-fiving. But today I’m feeling excitement as well as melancholy, with a good dose of end-of-the-year nostalgia. After eight and a half years of working for a large Canadian insurer, with the past year spent on maternity leave, […]

Is this what the end of the world feels like?

When I first heard the news about the elementary school shooting in Newtown, Connecticut, I was simply overwhelmed with grief as a mother — as a human — on behalf of the families who lost their worlds yesterday. I felt angry, confused, bitter and disappointed in a world that seemed to be twisted inside out. Any words […]

Do you have some words to spare?

Send a message of hope and support to the homeless mothers at Marillac Place.

Being a parent is a tough job in so many colourful ways. And it sometimes draws out words that are equally colourful. For instance, when my 2.5 year old daughter decided to run down the street this morning as I was buckling my son into his car seat, I muttered a few choice words. Thankfully, […]

DIY – Upcycled no-sew Christmas stocking

If you’ve been reading my blog lately, you’ll notice we’re up to our eyeballs with clothing for Dress Them In Hope in support of Marillac Place. I’ve also been dabbling in some upcycled Christmas crafts…particularly ones that are extremely simple, using very little material, time and effort. It was only a matter of time before […]

DIY: Holiday newspaper craft – Take 1

Shopping flyers in conveniently festive colours for an upcycled Holiday craft

This is the first in a series of posts about how to discover the perfect Holiday newspaper craft…and fail miserably along the way. If you thought you were going to find something cute, smart and pretty here, I’m sorry that you’re about to be disappointed…unless you stick around for my future attempts which may or […]