by Roshan James
Content! It’s awesome! If you create it, they will come. Content is KING! Content for President. This seems to be the general consensus in marketing and everyone is concerned about Getting It Right. How do we craft the grabbiest title or subject line? What is going to be Sticky? What Knowledge will we share? Are we Engaging? Lead gen, […]
What’s the difference between having the skill and confidence to create brilliant work versus placing emphasis on our own ideas and our own ways? Self-esteem In Maslow’s hierarchy of needs, we see the importance of self-esteem in that it directly supports self-actualization which is critical to creative pursuits. In creative work, strong contributors often bring […]
The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]
No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]
As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?
All over the world, people are celebrating the end of one year and welcoming the crisp, clean slate of 2014. I can appreciate the simplicity and fresh feeling of a new start as much as the next person, but it can cause a certain heart-fluttering panic when we’re talking about clean slates, blank pages and […]
“No” is a healthy part of our vocabulary. It helps to define boundaries, set expectations, and protect a person from unsolicited words or actions. “No” is often heard around our house to help the kids understand what is and isn’t acceptable. “No, Norah, you shouldn’t do headstands on the couch,” or “No, Theo, please don’t […]
How would you like it if your brain was turned inside out? What about your life? Would you feel uncomfortable? Liberated? Scared? Awesome? All of the above? When I have a conversation with someone who is able to open my mind, reach in and expose my limbic system, I take notice. Understatement. I believe with […]
Journeys of the heart, mind and body through space, time and consciousness. Small-town-to-big-city stories, colonies of microbiota living inside us, our brain as our most intimate home – a home moved and inspired by rhythm and working with our hands. What does it cost us to leave home? We nodded our heads and felt pangs […]
Across all the business articles and blogs I read last week, I started noticing a crescendo of comments about shifts in online behaviour. A lot of it had to do with people being too busy to read and retain all the information coming at us. Some of it also had to do with businesses manically […]
Poetry and art 